CAPABILITIES AND SERVICES
Larger projects typically draw on many of our
capabilities. Smaller projects may need just one.
Marketing
- Opportunity identification and validation
- Market segmentation, sizing, forecasting & modeling
- Competitive analysis. Creating sustainable barriers.
- Customer needs assessment & product feedback
- Adoption rate assessment of products & technology
- Business ecosystem & whole product analysis
- Marketing analytics, data mining, predictive models
- Industry maps
- Partnering—strategy, identification & negotiation
- Channel strategy, channel models & sales metrics
Communications
- Communications strategy & implementation
- Product & marketing collateral
- Fundraising & company positioning materials
- Evangelization of technology & products
- Regulatory changes, stakeholder processes
- Product specs and standards documents
- Authoring articles, presentations, position papers, conference papers (including ghostwriting)
- Board materials and reports
|
Technical
- Competitive analysis of disruptive technologies
- Strategies for making disruptive tech. pervasive
- Strategies for defending against disruptive tech.
- Product planning—capabilities, architecture, specs
- Development strategy, timetables, budgets
- Technology assessments and forecasts
- Technology licensing (in & out). Make-buy analysis.
- Technology reach—Standards activities and drafts; APIs
Finance
-
Capitalization analysis / equity dilution analysis
Term sheet analysis; value of each deal point
- Pro-forma financials & economic models
- Departmental budgets; cost of sales
- Income stmts., balance sheets, cash flow stmts.
- Fundraising needs, timing of rounds, sources
- Scenario planning, risk analysis, contingency plans
- Finding scalable, capital efficient business models
- Benchmarking key metrics vs. similar companies
- Special purpose entities & project financing models
- Fundraising pitches & due diligence materials
|
