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Our Practice

Capital Ideas is a management consulting firm advising high technology companies, including startups, on strategy, business plans, product definition and implementation.

Capital Ideas was founded in 1990 by David MacMillan, a Harvard MBA and successful entrepreneur.

Why Clients Call Us

Our clients typically have complex technologies and fiercely competitive market environments.

They need a firm that understands the subtleties of their markets and technologies, and can identify and implement effective growth strategies.

Our specialties include:

  • finding "high pain point" market opportunities for new technologies, 

  • developing and implementing strategies that create formidable competitive advantages, and 

  • creating high growth businesses that become industry leaders.

We have done this for large companies, venture capitalists and startups, including Sun Microsystems, Flextronics, TRW / ESL, Kleiner Perkins, Sand Hill Angels, Azanda, FormFactor and Orbital Data. 

We are able to carry projects from high-level strategy through detailed implementation, including interim management roles.

Businesses we are fluent in include electric power storage, semiconductors, software, multimedia, the Internet, datacom and telecommunications, wireless systems and computers.

Capital Ideas is located in Silicon Valley (Northern California).