Our Practice


Capital Ideas specializes in commercializing promising new technologies, creating high growth businesses that become industry leaders.

Capital Ideas scope of services includes:

  • finding "high pain point" market opportunities for new technologies,

  • developing strategies and implementation plans that build businesses with sustainable competitive advantages,

  • implementing these strategies and plans, often joining the team on an interim basis as a senior executive (President or VP).

We have provided these services to over two dozen businesses since 1990, including both startups and Fortune 500's.


Why Clients Call Us


Our clients typically have complex technologies and fiercely competitive market environments.

They want a firm that understands the subtleties of their markets and technologies, and can identify and implement effective growth strategies.

They want a firm that has field-proven, systematic processes for identifying "high pain point" market opportunities and receptive prospective customers.

They want a firm with deep ties to the investment community, including extensive experience with both sides of the fundraising process (as both a startup and as an investor).

They want a firm that is entrepreneurial, intelligent, adaptable and high energy.

Businesses we are fluent in include electric power storage, the SmartGrid,  semiconductors, software, multimedia, communications (networking, datacom, telecom, wireless, cellular), Internet services and computers.

Our assignments have included both initial commercialization and repositioning of existing businesses. Most work is done by David MacMillan, but we can (and have) assembled larger teams of experienced executives.

Capital Ideas is located in Silicon Valley (Northern California).